KNOW YOUR WHY BEFORE A BLOG REBRAND

Sharing the why behind my rebrand to Everyday Edits.

I will share the details and the team behind the rebrand later (once I organize all my passwords. But, let me explain the why behind my blog rebrand.

The Why Behind My Blog Rebrand

It began with a telephone conversation with my sister in a parking lot at our tennis club. A friend asked me to sub for her for a daytime tennis match. It was a last-minute ask and I pulled up with paint primer on my elbow and ceiling paint on my baseball cap. And the backseat of my car had McDonald’s french fries squished between the car seats and buckles.

I was a lot of things, but I was not a trophy wife.

With three small kids and a new Realtor’s license (to cover insurance premiums and the mortgage my husband had just launched a startup technology company with a friend/colleague.

With a tennis match to play, I finished my phone call with my sister with …

“Some days, I just want to be a trophy wife.”

My blog was my passion to write about the details of the homes or trends I saw with clients and showings. Except, that, I was increasingly uncomfortable with the blog name. I suspected the blog name, Not a Trophy Wife, was judgy with undertones.

But, I was not ready for a blog rebrand. So I danced around my thoughts and persevered through my DSLR camera. I continued to work on my writing skills with the help of these writing tips from an unlikely author.

THE TIME FOR A BLOG REBRAND

When I ramped up my real estate business, I knew I had an opportunity to marry the two: the creative side of the blog with the decor and staging ideas I share with buyers and sellers.

I shared my story and blended my Realtor life and my blog Everyday Edits when featured in a Denver magazine.  

It took me three years from those initial feelings of a blog rebrand to the actual decision to initiate the rebrand.

A trip to a blog conference in Atlanta placed me in a small blogging group with this woman. 

who recently completed a blog rebrand. After the conference I reach out to her. Leslie was a great sounding board and Leslie put me in touch with a branding guy. Her branding guy was out of my budget, but someone on his team was available at a more manageable rate.

Here are a few life lessons from the blog rebrand:

• I was not the same person when I started my original blog
• My thoughts and life stages evolved
• I was firmly entrenched in a real estate career
• The blog had a space inside my real estate life and provided a creative corner when days are filled with contracts, addendums, showings, and negotiations

Thank you for sticking with me! If you are new, welcome! I would love social media follows below. Please sign up for The Weekend Edit- an easy-breezy three-minute read delivered to your inbox on Saturday mornings. It’s free and filled with tips one-hour projects and run-on sentences. Sign up here.

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